Importance of Information Technology in Research and development.
In service and product industry, there are researches done to find out what customers need and what impact the products in the market have in the customers. Research helps any organization Know what their market needs and the impact of the products and services they already produce to their markets. Before a product is accepted and highly demanded in the market, an organization has to get involved in many trials, research and analyzing of the targeted market. This means any company aiming for success needs to invest in research, which costs a lot of time and finance. Production of products in demand fail because companies use shortcuts in conducting research and hence they end up not meeting the market demands.
With a good market research and trials, a company can be sure to get the best results out of any good or service production. Good researches are done when good investment is put in information technology. The way information in the research is collected, stored and used is based on use of information technology. Technology provides avenues like the internet that can be used to gather information and conduct researches. It is not illegal for a company to use the internet to check on the company’s competition and find out more on how to better service production to beat the competition. This is the ultimate power to getting the market the product that can satisfy the need of certain products.
The company can also use the internet as an easy way to communicate with the market. With websites on the internet, customers can post their problems in the interaction section and have them solved. Mobile devices in production currently are connected to the internet making it easy for service and production companies to interact with their markets on the websites. The internet allows other users to see the solution to a problem as addressed when one user asks about it on the company’s website.
Information technology also allows organizations to collect large amounts of data, analyze it in a short period and come up with working solutions. The ability to process large amount of information collected in research makes organizations come up with effective solutions to customer’s needs.
The work that could take many years to accomplish is made easy with the developments seen in the information technology and this is a big success for business oriented organizations which helps in providing good customer service.