Social Media Marketing – Wake Up to the Revolution, Market Your Business Online – Part 1

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Are you stuck in the wilderness of old fashioned marketing techniques or are you part of the new revolution?

You might ask, what is Social Media? I’ll ask you: under what rock have you been the last couple of years?

If you want to be part of the revolution I’ll share a few facts with you that will show you why Social Media is one of your most important and powerful marketing strategies to promote your business online TODAY.

What is this Monster then?

“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.” As defined by Wikipedia

It is Facebook, Twitter, YouTube, LinkedIn, MySpace, Blogger, Digg, Orkut, Flikkr to mention a few.

Lets ponder on a few interesting facts that will undoubtedly demonstrate the enormity of this ever evolving media that is fast becoming the new economy of the world – A Big shift indeed!

– When you look at the worlds population, over 50% is under the age of 30 and 96% of them joined some kind of Social Media Network.

– Baby Boomers are joining in their masses

– Personal relationships are formed on these networks – 1 out of 8 marriages today met through Social Media

– It grows faster than any other media in history. To reach 50 Million users:

– Radio took 38 years

– TV took 13 years

– Internet took 4 years

– iPod took 3 years, BUT

FACEBOOK alone added 100 Million users in 9 months,

– today it is the number one activity on the web, outperforming the previous number one- pornography,

– In the USA today there are more online students than students who receive face-to-face education (revealed by a study done by the US Department of Education)

– There are 15 Million articles on Wikipedia (Wiki-Hawaiian term for QUICK). These articles is as accurate as the Encyclopedia of Britannica

– It is a truly on the go media/platforms

– People using it everywhere and at anytime

– It is used by young and old

– This will undoubtedly have an impact on the way you market yourself, your business and the quality of the product or service you render

– This bring a truly new meaning to the term “Word of Mouth Marketing”

This is the NEW ECONOMY, driven by people for people. Instead of having a selling mindset you have to shift to a listening mindset before you can even think of selling to that customer.

You have to come to the party. You must focus on providing high value content, product and service. If you get this right you’ll be able to start showing profits. Why?

People will trust YOU!

This is true for your business. It does not matter if you’re a business from home, a traditional brick and mortar business, an online internet business, or a big corporate business. YOU have to get educated.

Look out for Part 2

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Increase Online Video Marketing Reach Through Social Media

online video marketing is increasingly the chosen option of businesses to establish their online presence. One of the most effective video marketing strategies is the use of social media to widen and diversify audience reach. There are many ways to create a social media presence but statistics show that the use of video is the most popular way. There is no question about video’s popularity by now as its claim to popularity is fully backed by impressive statistics.

Another important thing to remember about videos is that it can work well with various forms of social media. For example, a YouTube video that viewer like can be shared with other Facebook accounts, blogs as well as other social media sites. It will be the viewers themselves who will make the video go viral for the following reasons:

1. Easy to Share

If you have a fun, exciting and informative video, viewers will not only ‘like” or click a thumbs sign, they will share it with other people so that they can talk about it later. It’s a natural tendency to share something that makes one excited, sad, happy or inspired. The same thing will happen to those who were affected by the shared video because it only takes a click to share.

Even news videos now have links to share with various social media platforms. Viewers usually want to share videos with controversial topics. Eventually, if more sharing recipients like the video, it will go viral. Videos are not only easy to share, they are the type of content people would like to share. Generally, videos are easier to understand than text.

2. Billions of Potential Video Viewers

You can’t share if there’s nobody to share with, right? But there are hundreds of millions of users in the top social media sites. Facebook alone has over 1 billion users. In 2013, eMarketer forecasts social networking users to reach 1.43 billion, an increase of 19.2% from 2012.

Targeting social media users is like targeting a captive audience for your videos. That’s why it’s one of the most considered video marketing tactics to promote brand awareness.

3. Extended Accessibility

TV commercials are played only based on how much air time you bought. It’s not something that’s available if you want to see it. For example, a friend can only tell you about an impressive TV commercial. You have to watch TV and hope it will be shown. On the other hand, online videos are continuously available unless you delete them.

For instance, Justin Bieber’s music video “Baby” with over 756.4 million views has been continuously available at YouTube since April 25 2010. Until now there are still viewers without the need to buy more air time. It’s the same with the popular Volkswagen advertisement with over 53 million hits and counting. If the Justin Beiber video was shown only on a music site like MTV, it would have been taken off after a few months to give way to newer releases. It couldn’t have been viewed at least 756.4 million times.

If you are not using online video marketing strategies to establish your social media presence, you could be limiting the reach of your online marketing efforts.

Trading Techniques For Building Long Term Wealth

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7 Questions To Ask Yourself Before Starting A Social Media Campaign

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Starting a social media campaign for your business is like entering into a relationship. For it to succeed over the long term you must be committed to it and have realistic expectations as to what you’ll get out of it.

Current statistics show that that 73% of Twitter registrants have posted fewer than 10 messages and one third have posted none at all.

The majority of Facebook fan pages give visitors no incentive to “like” the page. As well, they rarely develop ongoing communication campaigns catered to their fans.

These trends are a clear indication that both people and businesses are participating in social media with either no plan, no goals, or no idea why.

So before you make your first tweet, create a Facebook fan page, or start searching for Linked In connections, ask yourself these questions. The answers may help you better focus your time, resources, and better understand how to include social media into your company’s marketing program.

Why do I want to participate in social media?

With social media “experts” declaring that any business not tweeting or without a Facebook fan page is losing business to competitors, many entrepreneurs feel compelled to participate out of fear. This just leads to frustration when time and money is spent on setting up accounts and custom pages, only to not see any measurable results. The fact is that social media is like any other marketing tool and may not be right for every business. Even so, it must still be used effectively, perhaps as part of a bigger campaign, for any benefits to be seen.

Do I have the time and resources?

Unlike conventional marketing such as ads in a newspaper, direct mail, or even a web site, social media requires continuous attention. Depending on your business, this could range from a few minutes a day to over an hour. Do you have the time, desire and patience to make regular and relevant tweets or update your Facebook page? And while you could have a staff member or virtual assistant do this for you, that means allocating resources and money that you may or may not be able to afford, or could better be used elsewhere.

Can I continuously come up with great content?

Unlike a blog where you can post content on your own schedule, making social media work means posting interesting and relevant content on an ongoing basis. Depending on which guru you listen to, this can mean a few tweets a day to more than 10 per hour. Can you keep up this pace? And do you really have enough to say? Even sharing a mix of personal anecdotes, relevant links, retweets, and business information can only go so far before you start getting mentally exhausted – and frustrated.

What are my goals?

Unless you’re involved in social media for purely social purposes, it’s likely that you are hoping to get some form of financial return out of it. The goals of attracting more clients and more sales is what drives most businesses to social media in the first place. So let’s be realistic – from a business perspective, followers, friends, fans and connections are really nothing more than lists. And if the names on those lists are not the kinds of clients you would like to attract, then you may be preaching to the wrong crowd. The best thing to do is decide what your goals are from the start. For many businesses, clients can come from any geographic area or be any demographic, so social media may be ideal. Think about if you’re trying to create awareness for your company, product, or just you

What are my alternatives?

Social media is just one of hundreds of ways to reach people. Depending on your goals you may find some old fashioned methods produce better results with less resources. Trade shows, direct mail, email, seminars, networking events, newspaper ads, or publicity stunts can still garner the kinds of result you may be looking for. Many companies have successfully used social media to build word-of-mouth “momentum” that originally started from a conventional marketing campaign. Remember the old spice guy? That campaign started as just a television commercial and went on to become the most successful social media campaign ever.

Do people really care?

The open forum concept of Twitter, Facebook and Linked In groups allows for huge numbers of people to talk about common interests. But let’s be honest here. Is your business worthy of discussion? A client of mine who is a self employed dental hygienist was disappointed when her tweets and Facebook postings garnered little response. While they were quality posts, it seemed teeth cleaning was just not a big draw for online discussion. It can be tough to hear, but sometimes the world does not share your passion about your product or service.

How do I measure success?

While many web designers and consultants will point to Google Analytics when asked about return on investment, the fact is that ROI can only be measured in dollars and cents. Your time and resources are worth something, so you must put a value to them and factor that in when developing your social media campaign. If you make $80.00 an hour doing what your core service is, then investing 10 hours in social media will cost you $800.00. If you don’t make that money back in a reasonable period of time, then you will have a negative return. Factor in other costs such as a graphic designer or marketing consultant, and your costs will be even higher. Success should be defined by a set of criteria before you begin your campaign – social media or otherwise.

Think of social media as just one tool in your marketing toolbox. And the most effective marketing campaigns come from knowing what tools to use and when to use them, either alone or in combination.

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Web 2.0 And Demolition of Print Media

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Web 2.0 is an open source for all netizens to exercise their democratic rights without misuse. To me, the constitution of web 2.0 reads, ‘We, the people of e-space, having solemnly resolved to constitute the cyber world into sovereign, secular, democratic, republic, and to secure to all its netizens”

In plain, web 2.0 is a netizens/Internet users driven world. It has following features:

Network as platform

User driven/controlled contents

A rich, interactive, user-friendly interface based on AJAX technology

Social networking Aspects

1:1 Connection Between Mobile and Website

Any website based on web 2.0 concept has lots of scope for users. In short, democracy is the main feature of web 2.0. Thus, Web 2.0 is ‘For the People, Of the People, and By the People’.

Web 2.0 implies Netizen journalism. As web 2.0 popularizes Neitizen journalism and more people are becoming ‘public writers’, there is a fear that journalism as a distinct profession is becoming harder and harder to sustain. The boundaries between ‘professional’ and ‘amateur’ performance are breaking down

Until web 1.0, Internet was more or less treated like print media in digital form. But the technological advancement has made it possible to unleash the full potential of the Internet. Today, Internet is recognized as the most powerful medium, even more powerful than newspapers and TVs. According to a study, majority of youngsters surf Internet for a long time than sitting silently in front of the ‘Idiot Box’. Why?

  • Internet is one stop place for both motion pictures (TV) and literary texts (Newspapers)
  • Internet offers a place for 1:1 interactions
  • Internet Today offers lots of spaces for users’ to participate (web 2.0)

In short, Internet serves everything you wish for! Under these circumstances, one can never undermine the scope of Internet at time when the wave of web 2.0 is floating across. It’s high time to recognize the potential of Internet as important media, which seems to be dominating print and visual media (TVs). While TVs continue to grow at their own pace, print media (newspapers, magazines, etc.) may likely to face a tougher challenge from Internet.

I cannot predict how long newspapers will remain. But I do feel confident in predicting that the Internet will continue to demolish the printed world. And with the advent of new technologies (WEB 2.0 AJAX), creating multimedia advertisements inside web pages will make online marketing closer to the highly effective television and radio market strategy. Flash and JavaScript have added visual interactivity–and scripted database functions fill the web with more possibilities than even TV and radio.

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Generate A Little Extra Cash Working At Home

Someone that stays in the house together with the kids might not wish to fully stop making cash to do so. Even though they will mostly be caring for the kids, there are instances when they can sit down at the computer and also accomplish some work to be able to make the cash they’ll need to have. A parent who wants to accomplish this will certainly need to investigate a couple of the ways they could make funds from home.

Composing a website or perhaps writing posts for other’s weblogs might be a fantastic revenue stream. Money back web-sites may give them some funds as well. They may also want to take into account investing some cash. Anytime they’ll have spare time at home, they can check out web sites to be able to understand more about precisely how to invest their particular money. The best investments could help their particular money expand considerably and also can make it easier for them to make a little extra cash. All of these strategies, plus much more could be blended too to allow them to generate just as much cash as is possible while working from their home.

In case you would like to understand much more concerning working from home while you look after the kids, you could want to look into the details linked here. You are able to in addition learn more and find out here now precisely how you’ll be able to get going doing a few of these.

Satellite TV Comparison Shopping Made Easy!

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DirecTV vs. Dish Network and Satellite TV vs. Cable TV

With so many satellite TV providers competing for your business, how do you know who to choose from? Let’s take a look at two of the more popular satellite TV service providers, DirecTV and Dish Network for an apple to apples comparison.

Dish Network

Dish Network Satellite is the nation’s second largest provider of satellite TV. Does that mean that Dish Network offers better service? Not necessarily.

Dish Network does provide most of the satellite TV resources other providers do, including a satellite TV guide, free satellite TV dishes, free dish network deals and more. Dish Network also offers customers the option of purchasing HDTV equipment and service packages, giving viewers access to 8 high definition channels, a bonus for consumers with high definition TV sets.

In addition Dish Network does have a slightly larger channel selection that DirecTV which is a benefit to some customers.

Here is a summary of the major services offered by Dish Network:

  • More than 180 channels
  • HDTV for up to 8 channels
  • More than 30 sports dedicated networks including subscription options to NBA League Pass, and NHL Center Ice
  • Foreign Language Programming in many languages
  • More than 103 local channels available
  • Monthly cost generally less than $100
  • Available in all 50 states

DirecTV

DirecTV is the nation’s largest provider. Like Dish Network, DirecTV is available in all 50 states. DirecTV’s claim to fame is that they offer more channels dollar for dollar than other satellite TV providers.

So how do you know whether DirecTV or Dish Network is right for you? Let’s look at some of the specifics of DirecTV. DirecTV does offer fewer overall channels than Dish Network satellite (but not much fewer) but it does feature exclusive sports packages including NFL Sunday Ticket, which are a bonus for avid sports fans.

DirecTV also offers a high definition package including four feature high definition channels. DirecTV also offers many of the same freebies Dish Network does, including free Direct TV receivers, free satellite TV dishes and satellite TV resources.

A summary of the benefits of DirecTV is as follows:

  • More than 150 channels
  • More than 30 sports networks including special and exclusive sports package deals
  • Foreign language programming in Spanish and Chinese
  • Up to 8 HDVT channels
  • Approximately 126 local channels
  • Monthly costs less than $100
  • Available in all 50 states

DirecTV or Dish Network Satellite

So, with an apple to apples comparison, you can see that you get most of the same benefits regardless of which provider you choose. There are some subtle differences between the two, Dish Network offers slightly more overall channels and a larger foreign language programming selection. DirecTV offers some exclusive sports networks and greater access to local channels. DirecTV Tivo is an added benefit for DirecTV consumers, which providers channel recording capability to consumers.

Which provider you select may depend on your location. Some may offer better deals or service in some areas than others.

Satellite TV vs. Cable TV

The question of satellite TV vs. Cable TV is an age old one. How do you know which to choose?

Thus the two also deserve a comparison.

Cable TV

  • Equipment – Requires a TV set top box in order to access digital services
    Transmission – Usually Analog but consumers have the option of upgrading to digital for a higher premium. Analog channels don’t convert to digital in this situation.
  • Programming – Supports more than 260 channels and offers options such as pay per view, where viewers can buy movies for a small fee. Usually cable TV offers more local channel options than satellite. Offers fewer HDTV services
  • Pricing – Cable is usually more expensive, in part due to additional costs added onto monthly premium, which may include fees, taxes, pay per view and equipment

Satellite TV

  • Equipment – Requires use of satellite dish and receivers. Many providers offer free satellite TV systems, free satellite TV dishes to entice customers.
  • Transmission – Satellite TV services are all digital, which consumers usually translate to mean better quality reception. TV reception can be subject to interference during inclement weather, but this happens with cable service too.
  • Programming – Usually offers 200 or more channels, including more international and sports channels than cable. High definition channels are more easily accessed through satellite
  • Pricing – Satellite TV can be less expensive than cable particularly if equipment is thrown in for free. Local channel packages are usually extra with satellite, but over time the expense is less.
    So which do you choose?

For many it’s a matter of price, and satellite TV seems to be at an advantage here. Both cable and satellite offer similar channel line ups, though if you plan on watching a lot of foreign or international films you might opt for a satellite provider such as Dish Network or DirecTV.

That said most consumers just end up getting whichever is convenient at the time they are setting up home. No matter your choice, you’ll end up with decent service and a wide channel range which is all most consumers are looking for in the end. Buyer beware, you should know that cable TV fans are very strictly cable, and satellite TV fans very strictly satellite.

You could literally cause an argument between two otherwise friendly neighbors simply by asking them to rate satellite TV vs. cable. That said, you’ll probably find that once you make your selection, you too begin an avid supporter of one vs. the other.

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For Stay at Home Mom’s There Are Fantastic Ways to Make a Little Extra Money

It could be a dream come true to experience a house brimming with young children and stay capable to be home more to raise them. This may also result in stress seeing that income frequently becomes restricted one sets out to look for different methods to earn money. There are numerous tips that can bring in several cash. In case a mom is home anyhow then possibly she can collect a few dollars babysitting for friends. She will try out running a blog or a little bit of editing. Cleaning up the attic room and even marketing things online auctions can always attract a few bucks. If you want to get one of these far more superior strategy for earning more money, discover this info here on making use of the stock market.

There are many stocks and shares that lots of determine to be bound to attract extra cash. Facebook, as an example, is usually considered a secure guess. The stocks are continually making profits for traders. Agents are a fantastic guess with regard to information. You will see her explanation here concerning exactly why this is a great concept and just how it really works. It clearly takes a little income to begin investment. The amount of money is dependent upon what you are able find the money for and how good the particular share is usually. Always check out with a stockbroker before making virtually any investment choices.

You’ve Got Additional Options When You Work at Home

Quite a few people choose to work exclusively right from their properties, either by means of the world wide web, or maybe via one among the more traditional paths of engaging in self-employment. The reason why individuals decide to work at home are usually diverse. Some see this as a viable choice when they are not able to secure a job in a location they love that really pays good enough to provide the money needed for them in addition to their families. Other people will feel that a task they perhaps started like a pastime came to become thus so profitable it then converted into some sort of home-based career. And others intentionally selected the path because it permits them to stay at home with regards to their youngsters or to care regarding an aging parent.

Many will learn this here now: that associated with self-employment is the fact quite a few home-based people can make money accomplishing something they love. In addition to cottage business options such as dessert baking, creating jewelry, customized stitching, and so on, some of the finest at your home opportunities that folks enjoy belong to the vicinity of service-based sectors. These include lawn proper care, housekeeping services, dog grooming, PC repair, website design, and more. Someone that performs from your own home typically loves a great deal more flexibility than one that operates in the corporate setting, and can halt to let the canine out, get dinner going, or even to put a load regarding laundry, little luxuries not available for most.

Television Watching – A Thief Of Family Time?

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Television Watching is popular throughout the whole world. At the early stage of television in 1931, the chairman of the Radio Corporation of American said “the potential audience of television in its ultimate development may reasonably be expected to be limited only by the population of the earth itself”. The numbers of television worldwide is estimated to stand at 1.5 billion, with many more viewers, love it or hate it; television plays a major i.e. in people’s life.

Television Watching can be a powerful teaching tool. By means of it, we learn about lands and people we may never visit, “we travel” to tropical jungles and polar ice caps, to mountain peaks and ocean depths. We pee into the intriguing worlds of both atom and stars. We watch news as to happen in the other side of the world. We gain insights into politics, history, current events and culture. Television Watching captures the lives of people in both tragedy and triumph.

The time that many people devote to Television Watching is astonishing. Recently, global study showed that, on average; Television Watching per person is about three hours each day. North Americans watch four and a half hours daily. While the Japanese top the list at five hours per day. These hours add up. If we watch four hours daily, by age 60, we will have spent ten years in front of the screen. Yet, none of us would want inscribed on our tombstone “Here lies our beloved friend, who devoted one sixth of his/her life on Television Watching.”

How are Television Viewers affected by a steady diet of Television violence and sex? Critics charge that Television violence causes people to act aggressively and to be less sympathetic towards victims of real-life violence. They also assert that the portrayal of sex promotes promiscuity and undermines rival standards.

Similarly, it has been difficult to prove that violence seen through Television Watching causes crime and antisocial behavior. Many studies do suggest that there is such a link. It is hardly surprising, then that there are opposing points of view. A Canadian psychologist wrote. “The scientific evidence simply does not show that watching violence either produces violence in people or desensitizes them to it.” “However, the American psychological Association Committee on Media and Society said. “There is absolutely no doubt that higher levels of Television Watching of violence are correlated with increased acceptance of aggressive attitudes and increased aggressive behavior.”

Increasing number of Television viewers are becoming addicts. Though Television Watching offer much that is worthwhile, heavy Television Watching can cut into family time, hinder reading and academic performance in children and contribute to obesity. According to the Henry J. Kaiser Family Foundation, “Based on the cumulative evidence of studies conducted over several decades, the scientific and public health communities overwhelmingly conclude the viewing violence poses a harmful risk to children.”

The National Institute on Media and the Family puts it this way. “We agree with the American Academy of Pediatrics that there should be ‘NO TELEVISION WATCHING for children ages two and under.’ These children, who are undergoing tremendous brain development, need active play and real people interactions to promote their developmental, physical and social skills”

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